Topshop is relaunching with a top London supermodel as the new face of campaign

With many eagerly awaiting thereturn of Topshop, it looks like the wait is nearly over. While the brand has been exclusively at ASOS for a while now, it’s largely been tucked away among the 800-plus labels they carry. But now, Topshop is stepping forwardto reclaim its fashion-forward spirit, bringing a fresh energy with global style iconCara Delevingne as the face of its relaunch.

From the late ’90s through the 2000s, Topshopwasn’t just a store - it was a destination. It was a place where youth, style and identity collided. But after its parent company went into administration, it disappeared high streets across the United Kingdom and beyond.

Now, recognising the gap it left behind, Topshop is returning with a curated 30-piece edit that captures the shared aesthetic of both Cara and the brand. The edit aims to be confident, individual and distinctly modern.

READ MORE: 'I grew up loving Topshop and their relaunch has me dreaming of this iconic item'

Cara, chosen for her long-standing connection to the brand and as a born-and-bred Londoner, said: “As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it’s about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.”

The collection channels Cara’s signature London edge - effortless yet elevated, with sharp tailoring, statement outerwear and reimagined denim staples. A monochrome palette runs through the edit, punctuated by hits of rich avocado green to give it a fresh seasonal feel.

READ MORE: Topshop is back and ready to lead the culture again - here's what you can expect

The team at Topshop described the collaboration as more than just a campaign, saying: “It’s a statement of intent as we reintroduce Topshop to the world. We’re bringing together cultural relevance, design credibility, and a new energy that speaks to how people want to dress today.”

Topshop’s Managing Director, Michelle Wilson added that the model's involvement with the relaunch harmonised with everything Topshop is as a band. She said: “Cara is the perfect embodiment of the Topshop spirit - bold, creative, and unapologetically herself.” she added

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The edit launches ontopshop.com on 16th August, featuring standout pieces like a bold black-and-white faux shearling coat, a cinched ’80s-inspired PU jacket, and updated takes on cult-favourite denim fits like the Joni and Jamie jeans. Balancing structure and softness, the collection pairs strong silhouettes with fluid fabrics offering fashion that feels just as empowering as it looks.

And this is just the beginning - Topshop and Cara have already started developing a full capsule collection for the 2026/2027 season, with a shared focus on quality materials and considered design.

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