UK hidden gem beach is 'most beautiful yet underrated' and featured in Alan Partridge movie

Planninga summer getaway can be a daunting affair with sky-high flight prices, costly airport transfers, and steep accommodation costs, particularly in the likes of France. However, scores of Brits are choosing to forgo foreign jaunts this year, instead opting to uncover hidden gems right here on home turf.

For a top-notch staycation spot that's stirring quite the buzz, take a trip eastward to the charms of Norfolk's coastline. Norfolkboasts an array of stunning coastal scenery, from Holkham's sprawling sands to Wells-next-the-Sea's extensive quay, yet it's the buzzing heart of north Norfolk drawing crowds: Cromer. Known far and wide for its exquisite crabs, Cromer is capturing attention as a prime destination in its own regard.

The quintessential seaside town of Cromer sits proudly atop dramatic cliffs, enveloped by the region’s lush woodland and countryside – providing visitors with epic vistas across the North Sea. Cromer's crown jewel is its celebrated Victorian pier in the town’s centre, a hub of entertainment where guests can savour a show at the Pavillion Theatre, revel in arcade games, or simply meander along taking in the atmosphere; the very same pier also garnered fame in Alan Partridge: Alpha Papa, reports the Express.

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So captivating is Cromer Pier that it snagged the prestigious title of Pier of the Year last year from the National Piers Society, who cited its enormous appeal due to the impeccable upkeep of its traditional Victorian aesthetics and the incredible sea views it affords.

For those with a passion for literature, the charming line from Jane Austen's Emma might ring a bell: "You should have gone to Cromer... the best of all the sea bathing places. A fine open sea... and very pure air." Arthur Conan Doyle, famed creator of Sherlock Holmes, drew inspiration from Cromer's local legends, particularly the tale of the spectral hound Black Shuck, which became the basis for his renowned novel The Hound of the Baskervilles.

What's on offer in Cromer?

Visitors have been left spellbound by the beach, with one enthusiast taking to Google Reviews to proclaim it "the most beautiful yet underrated beach". Praise continues to pour in from another reviewer who expressed: "Beautiful town and beach. The beach was almost empty despite it being the school holidays. Beautiful town with both local independent shops and larger chains." Another visitor shared their enchantment, commenting: "It's the loveliest town I've ever visited... great atmosphere and fantastic fish and chips."

Cromer is a treasure trove of unique boutique shops, quaint cafes, and delightful bakeries, perfect for a leisurely afternoon stroll. For those keen on a more vigorous activity, the picturesque Norfolk Coastal Path offers a journey through sand dunes and lush countryside.

Sampling the celebrated fresh Cromer Crab is an essential experience for any foodie visiting the area. And if you're craving some traditional fish and chips, No. 1 Cromer, owned by Michelin-starred chef Galton Blackiston, boasts stunning views of the coast and pier.