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Amit Shah switches to Zoho Mail amid BJP's 'Har Ghar Swadeshi' campaign

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NEW DELHI: Home minister Amit Shah on Wednesday announced on X that he has switched his e-mail correspondence address from ‘gmail’ platform — owned by American tech giant Google — to Zoho Mail , operated by the 100% Indian-owned company Zoho Corporation.

“Hello everyone. I have switched to Zoho Mail. Kindly note the change in my email address. My new email address is amitshah.bjp@zohomail.in. For future correspondence via mail, kindly use this address,” he posted on X. He signed off with “Thank you for your kind attention to this matter”, a familiar ending line of US president Donald Trump’s posts on Truth Social.

The Indian tech multinational firm Zoho Corporation was founded in 1996 by Sridhar Vembu , Tony Thomas and Shailesh Kumar Davey. Zoho is headquartered in Chennai, Tamil Nadu, India, and has offices in nearly 80 countries.


Shah’s switch to a ‘swadeshi’ software-as-a-service (SaaS) email platform comes in the middle of BJP’s three-month ‘Har Ghar Swadeshi’ campaign aimed at promoting made-in-India items.


A few years ago, Shah and several ministers in the Narendra Modi govt had joined Koo — a desi microblogging platform that was meant to rival Twitter (now X) — with much fanfare, giving it an instant push and visibility. Eventually, however, Koo — co-founded by entrepreneurs Aprameya Radhakrishna and Mayank Bidawatka — failed to live up to the hype and was recently shut down due to “the funding winter”.

In 1996, Indian-American businessman Sabeer Bhatia had founded ‘hotmail’, a free web-based email service. Two years later in 1998, US software company Microsoft acquired hotmail for an estimated $400 million. It later rebranded ‘hotmail’ as ‘Outlook’.

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